Google’s machine learning algorithm has finally proved what the rest of the world already felt they knew.
Donald Trump is an idiot!
Type the word idiot into Google’s image search and the majority of the images are of Donald Trump. Given that the Googlebot crawls almost the entire web and definitely every major website in the Western world, we can guarantee that the advanced machine learning that it uses has given us the correct answer.
The only last thing for us to do is update the dictionary, so that when you look up ‘idiot’ in the dictionary you see a picture of Donald Trump.
What is the real reason Google shows pictures of Donald Trump when you do an image search for ‘idiot’?
Undoubtedly it would have begun with a few articles that had named Trump as an idiot. As people saw the trend they have taken the opportunity to begin a process referred to as Google Bombing.
Google bombing is where an attempt is made to make a search term come back with an unexpected result. In the past people have been able to write programs to cause this, but the Google Algorithms have become so intelligent they have largely put a stop to this. But they can’t stop the masses.
If enough people say an orange is an apple then that is how Google will see it, but undoubtedly Google would change their algorithm because we know this is not true.
However, Donald Tump is an idiot and we know that to be true.
Donal Trump is dumb too
He also figures quite highly for ‘dumb’ as well, but strangely is not dominating ‘dumb idiot’ or ‘stupid’.
Back in February 2018 they removed the ‘View Image’ button from the Google Image Search.
This was removed due to the insinuations by photographers and publishers that Google was allowing people to steal their pictures. According to some media sources such as Search Engine Land this pressure came largely from Getty Images who want to reduce copyright infringement.
If you view Google Image Search in a similar way to Napster or torrent sites like The Pirate Bay, you can see their argument. The ‘View Image’ button bypassed protective code blocks and allowed users to easily return a unique URL that allowed people to download an image that they often did not have rights to.
You can still download images, but you will need to visit the site first. The digital equivalent of looking the shopkeeper in the face while you pilfer his store. Many sites have blocks in place that make it hard to download the image for the average user. In some cases, you need to hunt the code to gain access to an image. Many of the sites that Juggler Design make block all right click functionality preventing the theft of any content.
If you still want to be able to view image just use Bing. It crawls the web just like Google and in some ways, has a better interface, but it is different and takes some getting used to.
Another alternative is to use one of several Chrome extensions that have been developed to bring back the ‘View Image’ and ‘Search by Image’ buttons.
Note: I haven’t tested these myself and am not endorsing them.
In the end, there is no legal right to download an image from the web. Although it is not a crime it is a breach of civil law that is covered by international copyright laws. But we should not be living in fear that others might seek financial compensation, but rather take the moral path and think about creative ownership and the value that it brings to society.
“Publish quality content, increase engagement, optimize for mobile… if you’re in SEO, this list will be starting to sound very familiar. It’s a mantra that the search industry has been repeating for years….”
Wise words whether or not you have been reliant on Facebook referral traffic.
Organic optimisation is a beast and we consider ourselves a beast master. We’ve been optimising sites since SERP (Search Engine Results Page) ranking evolved and have an established history of knowing what works. (Especially in the local Melbourne search results market.)
The demands required of a site to rank highly organically are pretty high. As more organisations are get on line, and those with existing sites continue to upgrade and develop their sites, ranking on page 1 can be a long process of small steps to get your site visible.
Our clients all rank highly on localised searches and that suits them. For some businesses this might not be right strategy, so it’s also important to understand where you audience is coming from and develop your SEO strategy around that.
Doing some basic things right will help your strategy for the next 12 months.
Site engagement / Usability
Backlinks from external sites
Manage Not Found 404 pages
Speed (speed often requires a developer but just controlling your image size can help a lot)
Above all, your site needs to be authentic and give your audience an expectation of what your brand and your business represents. Think about your clients, customers and your reason for being and reward your visitors with valuable, relevant content.
Managing all of this requires a regular review and planned approach to your site.
Talk to us about how we can simplify this process for you.