Thanks to everyone who came from all over Australia to the Dental Mastery Conference in Melbourne on the weekend. It was great speaking to such an enthralled crowd. I hope everyone left with a better understanding of branding and digital marketing.
It’s only retrospectively that I noticed that Microsoft has endowed me with some king of special powers. I’m not sure that Wonder Woman’s headband is the look I would normally tout. I’ll have to think more carefully about where I sit next time.
I know quite a few of you were trying to madly take notes on a few of my presentationslides, so here are a few of the key ones.
Below is the slide I hope gave you the greatest insight int what a brand really is.
I’m sure a part of me has just include this because I still can’t believe Chanel made a boomerang. But more importantly I hope it helped you understand what brand equity is. How it can not only be transferred between other goods and services, but also from the elements of your visual identity. Hence a quality business card, signage or website will enhance your clients’ belief in the quality of your goods or services.
I saw a few of you trying to take photos of this one. I know it is not a quintessential list, and some thoughts are more focused on the frivolous, but still seeing your brand from all dimensions is imperative to success.
