Organic optimisation is a beast and we consider ourselves a beast master. We’ve been optimising sites since SERP ranking evolved and have an established history of knowing what works.
The demands required of a site to rank highly organically are pretty high. As more organisation are get on line, and those with existing sites continuing to upgrade and develop their sites, ranking on page 1 can be a long process of small steps to get your site visible.
Our clients all rank highly on localised searches – and that suits them. For some businesses this might not be right strategy, so it’s also important to understand where you audience is coming from and develop your SEO strategy around that.
Doing some basic things right will help your strategy for the next 12 months.
1 – Unique content
2 – Site engagement / Usability
3 – Backlinks from external sites
4 – Manage Not Found 404 pages
5 – Speed
Above all, your site needs to be authentic and give your audience an expectation of what your brand and your business represents. Think about your clients / customers / your reason for being and reward your visitors with valuable, relevant content.
Managing all of this requires a regular review and planned approach to your site.
Talk to us about how we can simplify this process for you.