Connect Health & Community New Brand and Identity
Branding / Naming / Logo / Corporate Identity / Print Collateral
PROJECT OVERVIEW
Bentleigh Bayside Community Health (BBCH) approached us with a desire to rebrand and renew their brand identity. The aim was to reflect the strong connection they have with their clients and community, and to ensure it is the foundation of their branding.
We recommended a review of the trading name to determine if it was still relevant, with the conclusion being that the business was ready to change it’s name.
THE SOLUTION
After a lengthy process of workshops and consultation, the name “Connect Health & Community” was agreed to by all stakeholders.
The corporate identity represents the many parts coming together to create a connected whole. The parts can be people, providers, services, clients, and the many wonderful elements which community health represents. Underpinning all this are the 4 foundation members who set the organisation in motion in the 1970’s.
The scope of the project included
- Identity Design
- Collateral – business cards / letterhead / forms / envelopes / lanyards
- Brochures
- External Signage
- Internal Signage
- Invitations
- Website Landing Page
THE RESULTS
A clean yet approachable brand identity that speaks volumes about the Connect Health & Community organisation.
It was lovely to be part of the launch event and have staff members thanking us in person for delivering an identity which they felt resonated with the organisation.